Stories for Sale

I wrote and edited (both with my name and under others’ names) for the Evnex blog. Content on the blog is focused around education – helping prospects understand a) what they’re getting into with EV charging and b) why Evnex is the best way to get into it.

Mid-funnel is a really important place for products like EV chargers; they cost a lot so customers spend a lot of time considering their options.

Website messaging for Evnex.

I write Evnex’s emails for trade, business, and D2C. While helping the customer understand their own story is vital, the hook – i.e. the subject line – is the most crucial part.

Yes, I’m OK on camera.

I storyboarded and wrote the script for Lumin’s company video introducing both Lumin and Lumin Sign.

I wrote company taglines for Lumin PDF, Lumin Sign, and the overall brand Lumin. There was a huge focus here on benefit-driven messaging, particularly making use of the jobs-to-be-done framework.

I took a bit of lunchtime improv too far and wrote a short novella just so I could hyperlink to it in a couple of staff profiles.