I wrote company taglines for Lumin PDF, Lumin Sign, and the overall brand Lumin. There was a huge focus here on benefit-driven messaging, particularly making use of the jobs-to-be-done framework.
Taglines | Lumin
I wrote company taglines for Lumin PDF, Lumin Sign, and the overall brand Lumin. There was a huge focus here on benefit-driven messaging, particularly making use of the jobs-to-be-done framework.
Stories for Sale 